CHINESE BEAUTY BRANDS ARE FINDING A NEW MARKET INPAKISTAN

In 2024, Pakistan imported $9.02 million worth of beauty, makeup and skincare products
under HS code 330499. China supplied $2.95 million, or roughly one-third of that total,
making it the largest source among the countries listed in the data. Chinese shipments also
amounted to 85,668 kilograms.
Those figures cover a broad product category and do not mean all of the imports were
branded C-beauty products. They do, however, show that Chinese beauty products already
have a substantial route into Pakistan.
China Is Already a Major Supplier
The strength of China’s position becomes even clearer in individual categories.
Pakistan imported $2.02 million worth of lip makeup products in 2024. China supplied $1.75
million, accounting for about 87% of Pakistan’s reported imports in that category. Chinese
shipments totalled 23,261 kilograms out of 26,846 kilograms imported from all sources.
That is significant because lip products are among the most visible and frequently purchased
parts of the makeup market. It suggests that Chinese-made cosmetics are already present at
a scale that goes beyond a handful of niche products.
Retail availability reflects that presence too. Pakistani online beauty retailers now carry
multiple Chinese brands across categories ranging from cleansers and serums to makeup and
sunscreens. The exact number of listings changes as retailers add and remove products, but
the wider trend is clear: Chinese cosmetics are increasingly available alongside Pakistani,
Korean, European and American brands.
Source:
https://thedailycpec.com/…..