August 17, 2026
Pakistan’s booming, multi-billion-rupee cosmetic procedures industry, driven by an imageconscious urban elite and growing at an estimated 40 per cent annually, presents a stark
contrast to a country where preventable childhood malnutrition and waterborne diseases
continue to claim tens of thousands of young lives each year.
If industry estimates of 200,000 regular aesthetic clinic clients and 10,000 cosmetic
practitioners are accurate, the aesthetic sector effectively has one practitioner for every 20
clients, a striking illustration of the country’s uneven healthcare priorities.
None of the federal or provincial health authorities, Pakistan Medical and Dental Council
(PMDC), Drug Regulatory Authority of Pakistan (Drap), Securities and Exchange Commission
of Pakistan (SECP), healthcare commissions or professional bodies disputed the post-Covid
surge in aesthetic clinics or the soaring demand for cosmetic procedures.
HydraFacial, laser hair removal, platelet-rich plasma therapy, glutathione skin-brightening
drips and hair transplants are among Pakistan’s most sought-after aesthetic treatments.
Botox, dermal fillers, high intensity focused ultrasound treatment for skin tightening,
chemical peels and carbon facials are also increasingly popular, driven by quick results and
minimal downtime.
Pakistan’s leading aesthetic clinic chains include 3D Lifestyle, SL Aesthetics and Al Khaleej
Clinics, Skin Bliss Aesthetic Clinics, with multiple branches in Karachi and other major cities.
Procedure costs vary by city, surgeon and complexity. Generally, the price of hair transplants
ranges between Rs60,000 to 400,000, rhinoplasty Rs150,000 to 450,000, and liposuction
Rs60,000 to Rs1m. According to a pharma leader, Botox treatment of eight weeks is priced
between Rs80,000 and Rs2m.
Federal Health Minister Mustafa Kamal was approached for comment. His response was
awaited when this report was filed. Prof Rizwan Taj, President of the PMDC, said a specialist
board for aesthetic medicine has been constituted to regulate the sector and address
complaints. The proposal, delayed by legal scrutiny, has cleared the Law Division’s queries and
now awaits formal notification by the ministry.
source:https://www.dawn.com/news/amp/2023253

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