PAKISTAN – COSMETICS – MARKET ANALYSIS, FORCAST, SIZE, TRENDSAND INSIGHTS

Mar 23, 2026
Executive Summary
Pakistan is a notable consumer and producer within the global cosmetics market, ranking
among the world’s leading countries in both consumption and production volume in 2024.
The country’s trade dynamics are characterized by a significant reliance on imports, primarily
from China, while exports are strongly directed towards the United Arab Emirates. The
period from 2020 to 2024 witnessed dramatic price fluctuations, with export prices reaching
a record high in 2024 and import prices experiencing a sharp correction after an extreme peak
in 2023. The market is expected to continue its evolution through 2035.
Market Context (2020-2024) Within the global landscape, China, Russia, and the United
States were the largest consumers of cosmetics in 2024, collectively accounting for 40% of
global consumption. Pakistan, alongside India, Mexico, Japan, Turkey, Indonesia, and Brazil,
formed a secondary group that together constituted a further 25% of worldwide
consumption. On the production side, China, Russia, and the United States were also the
leading manufacturers, together responsible for 42% of global output. Pakistan was part of
the next cohort of producers, which included India, South Korea, France, Japan, Turkey, and
Indonesia, together comprising an additional 27% of global production.
Trade and Price Signals
Pakistan’s cosmetics import market is dominated by China, which supplied 54% of the total
import value in 2024. The United Arab Emirates was the second-largest supplier with a 6.8%
share, followed by Indonesia with a 5.1% share. For exports, the United Arab Emirates was the
paramount destination, absorbing 45% of the total export value from Pakistan. Iraq was the
second key market with a 13% share, followed by China with a 5.6% share. The average price
for exported cosmetics from Pakistan stood at $28,742 per ton in 2024, representing a 15%
increase over the previous year and the highest level in the period under review. This followed
an exceptionally sharp increase of 180% in 2023. Conversely, the average import price in 2024
was $5,938 per ton, marking an 84.8% decrease from the previous year. This decline followed
a period of extreme volatility where the import price surged by 919% in 2023 to a peak of
$39,039 per ton before the rapid correction in 2024.
Outlook to 2035
The cosmetics market in Pakistan is projected to follow a growth trajectory through 2035.
Building on the trends observed in the historic period, export prices, having reached their
maximum in 2024, are anticipated to retain their growth momentum in the coming years. The
market will continue to be shaped by Pakistan’s position within global production and
consumption networks.
Source:
https://www.indexbox.io/….